Subprocessors

• Stripe — Payments and subscriptions (merchant-of-record processing).
• Supabase — Primary database, authentication, file storage, and application backend.
• Vercel — Website and application hosting, delivery, and background/scheduled jobs (scans, sends, follow-ups).
• Resend — Transactional and product email.
• Twilio — Text messages (SMS) to you about your own account, where you opt in.
• Google Places — Looks up the public business you choose to measure.
• DataForSEO — Collects Google’s public search and AI-answer data, and Gemini’s answers, about the measured business.
• OpenAI — An AI assistant we query on your behalf (ChatGPT).
• Google (AI Overviews / AI Mode) — An AI assistant we query on your behalf.
• Perplexity — An AI assistant we query on your behalf.
• Anthropic — An AI assistant we query on your behalf (Claude), and separately the model that reads the collected answers to identify which businesses were named. It never scores anything — the reading step only picks out names.
• Cloudflare (Turnstile) — Bot and abuse protection on our public forms.
• Google Analytics — Measures traffic to our own public website — which pages are read, and the trade and city a page is about. It never receives your business's measured results, and advertising features are switched off.
• BetterStack — Uptime monitoring and status page.

When the Answer Line goes live it will answer calls forwarded from your own number. We are naming its vendor here before the first call is answered rather than after.

• Twilio (Voice) — Answers a missed call forwarded from your own number, converts the caller’s speech to text so we can take a message, and speaks the assistant’s replies. Not active. No call has been answered and no caller data has been handled. This is listed before the feature is switched on, not after.

The call is not recorded and no recording is stored. It is transcribed as it happens so we can email you the message — which means the words of the call pass through Twilio while the call is live, even though nothing is kept afterwards. We would rather say that plainly than let “no recording” imply more than it means.

We hold a SerpApi account as an alternate source for public search and AI-answer data. It is not wired into the product and handles none of your data today. If we activate it, we update this page (and notify DPA customers per the DPA) before it handles any data.

We are not affiliated with, endorsed by, or connected to OpenAI, Google, Perplexity, Anthropic, or any AI company. We name them only to be honest about who we ask and who helps us read the answers.

Appearify and these vendors process data primarily in the United States. At launch we serve US-addressed businesses. When we add or remove a subprocessor, we update this page; business customers under a Data Processing Addendum receive advance notice per that addendum and may object as it provides.

Questions: hello@appearify.ai.